Emma Louise Blackery was born on November 11, 1991. She is a YouTube vlogger, musician and comedian from Essex, England.

Early LifeEdit

Emma Louise Blackery was born in Basildon, Essex to parents Sheila and Michael Blackery. In her teen years, Emma joined a short-lived band inspired by Paramore.



Emma began her self-titled YouTube channel in May 2012 after being inspired by YouTubers such as Shane Dawson and Dan Howell. Emma created her first (and main) channel with the intentions to share early demos and songs that she has created, and never had intentions of making her main channel about comedy.  However, after uploading a home video of an old demo (Fixation) she began to start a reading series of E.L James': Fifty Shades of Grey. This grew very popular very quickly but got removed by James' publishing house for copyright infringement. After the series got removed, Emma started to lean towards comedy vlogs.

As she continued to grow on YouTube, she did collaborations with other YouTubers such as Daniel Hardcastle, Dodie Clark, Luke Cutforth and more. She has also created a variety of side channels, despite them having been deleted now. These included a beauty channel, a gaming channel and a still available vlog channel.

Emma has stated that she doesn't want to be known as a YouTuber anymore, and rather a musician which she spends more time focusing on.


Emma released her first EP, Human Behavior, in March 2012.  Her second EP, Distance, was released on July 16th 2013. On November 11th, 2014 she released her third EP, Perfect. At the same time, she was touring with Charlie Simpson. Emma spent two years on her next EP, which was released with three tracks. The Sucks to Be You single was released in 2016 and was accompanied with the Pigs Can Fly Tour where she was the opening act for Busted.

During the making of her fifth EP, Emma decided to make a change from rock to pop music. This change reflected a change in music taste, as she had been listening to more pop artists, and inspired the Magnetised EP, which was released on May 26th, 2017.

Emma began working on her debut album, which would be different from all her other previously released music. She released the lead single Dirt on March 16th, 2018 and this was followed by Agenda, Icarus and Take Me Out in May, June and August respectivly. The album finally released on August 31st, 2018 under the title Villains. This was promoted by album signins and concerts at HMV stores throughout the UK from August 21st until September 6th, 2018. In October 2018 she embarked on the Villains Tour.

Personal LifeEdit

When in secondary school, her parents divorced and her mother left. Her mother went on to have two other children, Febe and Travis.

Emma graduated SEEVIC College in politics, but never pursued the career into university.

Emma dated fellow youtuber Luke Cutforth from 2013 until May 2016. In April 2014 she moved out of her father's house and into a house with her then boyfriend when her car got stolen. When she broke up with Luke, she moved into her own home.

In 2018, Emma got into a relationship with Davey Bennett



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